As 32% of today’s workforce, Millennials now make up the largest part of the labor pool. By tailoring a current offering or creating an entirely new one, attracting this new generation of educated workers is essential in prolonged success for your company.

In this in-depth discussion, Phillip Witcher, Manager of University Programs & Campus Recruiting at Santander Consumer, explains how to attract the growing contingent of young talent. Unlike past markets, today’s young workers are not working towards tenure or duration-based promotions. Trying to find the quickest way to the top, Millennials are harder to retain for longer periods of time but with the right tools your business can not only attract this eager new market, but also extend their longevity within your company.

For another great discussion on recruiting Millennials, check out Millennial author Nadira Hira's discussion from Destination Talent NYC 2015.