How did a top marketing firm expand their reach into more diverse talent pools?

The Situation

Red Ventures is an American marketing company that acquires customers for providers of home insurance, consumer, business, automotive, remodeling, financial and educational services. They have steadily grown since they were founded in 2000, but found that they were beginning to receive repeat candidates from both their recruiters and their careers page. Red Ventures wanted to expand their reach into new pools of talent and sought to speak with people from different backgrounds than those whom they usually hired. They came to RecruitiFi in hopes of remedying the issue and getting some fresh faces into their organization.
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Key Numbers
4
days from JobCast posting to hired candidate intro
60%
of candidates advanced beyond screening
$9K
in savings hiring through RecruitiFi Community
2.5
hours of communications saved

The Solution

New Talent Pools - Red Ventures was used to receiving candidates with similar resumes from their recruiting agencies. RecruitiFi’s community of expert recruiters was able to introduce them to new pools of untapped talent, who were able to offer the company different perspectives and insights.

Employment Branding - Red Venture’s employer brand is always growing, and RecruitiFi was able to expedite that growth by reaching new recruiters and candidates, in a professional manner, who were unfamiliar with the brand.

Cost - The costs associated with recruiting high quality candidates can add up quickly, draining or sometimes overextending a budget. RecruitiFi gave Red Ventures the ability to find and hire top candidates for a flat fee of 14%.

Consolidation - Prior to using RecruitiFi, Red Ventures managed their agency contracts and handled recruiter communication through a variety of mediums. RecruitiFi consolidated their contracts and her communication with recruiters to a single platform, eliminating inefficiencies and improving their time management.

Visibility - Prior to using RecruitiFi, Red Ventures had a difficult time keeping track of which hiring managers were using agencies, which were effective, and what their individual contact terms were. Using RecruitiFi consolidated their vendors to one easy set of terms.

In Their own words
“In order for our company to continue growing, we need to reach new types of talent. RecruitiFi was able to introduce us to amazing candidates who started contributing immediately upon hire.”
Joel Martinez
EVP Human Capital
Red Ventures

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